SEO dummies need to stop giving advice. They claim the penalty is a “myth”. They refer to Google’s Webmaster Blog as though Google is going to tell you the truth about how to manipulate your way into the top search results. That makes less than no sense.
What Google talks about is of importance to very few of us.
In a blog post, Google discusses the impact of duplicate content on your own website. Those that use Adsense as their main revenue source should pay attention to this.
What about those that don’t use Adsense at all?
Those of us that use video, press releases, blogs, and articles to market our businesses get no advice.
They don’t discuss our concerns at all.
Unless you use Adsense for your money, it’s a waste of time to even read it.
In a few pages, I’ll give you some advice on how to conquer that side of the duplicate content penalty, so your time is best spent reading this through to the end.
This is what the duplicate content penalty means to you.
With content marketing: Google will give you credit for the first few times it finds your video or article if it’s the exact same as all other versions.
This means that you can submit an article to 300 directories and you’ll get credit for 3 or 4 of them. Google says “I’ve seen this before, so you don’t get credit for it”.
The links pointing to your website won’t count.
All of the times it’s been published won’t count.
That’s where content spinning comes in, yet every single content spinner available does it wrong.
All popular content spinners do it wrong and there’s a much better way.
The time has come to finally solve these problems. NOW.
The Problem And The Solution.
When putting out an article, you’ll get credit for the first few Google finds.
This also happens with other types of content, like videos and press releases. Google will find them It even indexes them.
They end up so buried that nobody will ever find them.
Search for one of your articles in Google like this: “title here”. By putting quotes around the title, you’re telling Google to only provide results that have that exact phrase in the exact order that you ask for it.
You’ll find from a few dozen to hundreds of times that Google has found your article. Yet, It shows only the ones that have the most authority when someone searches the keyword term you’ve targeted.
Here’s how to fix the problem.
Spin your content.
Spin your content properly and Google doesn’t see duplicate content at all. It sees dozens of original versions of your content.
That gives you better results, more backlinks, and most importantly, it gives you what article marketing is supposed to give you in the first place – measurable results for your efforts.
The goal of article marketing is to get your content syndicated to give you more backlinks and traffic.
Every article should get posted more than once by other webmasters. If you spin your content the right way, that should happen for many of the directories and you’ll get credit for the first few times your article is picked up by sites, on top of the credit you get from the directory posting.
This is MUCH better than simply submitting a single article to dozens or hundreds of directories to only get credit for 3 or 4 of them.
Here are 2 key benefits of spinning your content (not just articles)
1. Better results.
2. Target more than one keyword term with one idea or marketing angle.
Getting results is the reason we spend time writing content, blogging, creating videos, etc…
Why would anyone be satisfied with 3 or 4 backlinks from a great article?
Targeting more than one keyword term is great and reduces the amount of work you have to do.
With a single video, I targeted 5 keyword phrases and ranked in the top 3 for 3 of them within 4 hours. Those are results to be proud of.
Most Content Spinners Suck.
The core concept of spinning content has been limited by the software programs that help you do the spinning.
Their focus on spinning words or terms is not the best way to do it.
The more automated they are, the less readable your content ends up.
It pulls words from a Thesaurus database to find ones that can stand in for the words you used when you originally created the content.
Yet, software is not smart enough to use proper grammar rules and makes you look silly.
Seriously, the English language is one of the most complicated languages in existence. There is no software that can do this correctly.
The semi automated ones require a lot of time as you go through and pick similar words to replace the original ones you used.
The Spin Wizard addresses this.
The solution was to have the core spinning function be based upon sentences, with word and phrase spinning added in to make content more unique.
By spinning this way, you rewrite sentences to say the exact same thing using different words.
It’s also a lot easier to rephrase what you’ve said.
Google Is Not As Smart As Most People Think!
In 2006, I announced the death of the link exchange.
The funny thing is that just a few months ago, I found a very competitive keyword being dominated through link exchanges as one of their core link building method.
If you do a search for “Make Money Online”, you’ll find a Blogger blog at #1.
Scroll to the bottom and you’ll find their “link partners” listed there. Their “blogroll” has more link exchanges listed.
I couldn’t believe it.
While I still feel that link exchanges stink, bloggers do it all the time with a few relevant blogs and it works out just fine for them.
Realize now that Google isn’t as smart as we think.
Everyone worries about them figuring out what we’re doing.
We all give them far too much credit.
Win With Duplicate Content.
Calling what Google does a “Duplicate Content Penalty” is misleading. It’s not a penalty, it’s just Google’s way of ranking sites.
Google picks the most relevant version.
It picks sites with authority first. Sites like EzineArticles, ArticlesBase, YouTube, Viddler, PrWeb, Webwire, Squidoo, and Hubpages have a very high level of authority and you’ll find them ranking for longer keyword phrases very easily.
You should also build links to all of your content. Blog posts, RSS, social bookmarks… These are good ways to link to your content.
This doesn’t just apply to content you put out, but to duplicate websites or web pages. Build more links and outrank the originals. It indicates to Google that you are the authority, not the original.
Spinning the content also helps. If you do that, there’s no issue with it being a duplicate.
The Spin Wizard is available through Traffic Magnet and Link Wheel and it’s the only content spinner online that gives you the ability to spin by sentence and individual keywords or keyword phrases. It is also the only one that gives you the ability to spin the text associated with numerous types of content: Videos, Articles, Press Releases, Podcasts, RSS, Social Bookmarks, Classified Ads, and Web Directories.
Share your thoughts on this topic.
Rogue Blogger Reveals $100m Loophole : Click Here!
Tweet This Post
